What is Greenwashing?

Greenwashing is the process of conveying a false impression or providing misleading information about how a company's products are more environmentally sound. Greenwashing is considered an unsubstantiated claim to deceive consumers into believing that a company's products are environmentally friendly and safe.

Unfortunately with CoverGirl's new "Clean line",  GREENWASHING is in full force... 

What CoverGirl is doing is not new and I want you to be able to spot this kind of greenwashing from a mile away.

This article is full of great info but here are the main ideas I want you to know:

  1. As the Clean Beauty movement strengthens and consumers ask for safer products, many companies are slightly tweaking toxic formulations and/or repackaging to appear more “green” and regain lost market share
  2. It’s common to see companies who want to be seen as “cleaner” restrict a handful of ingredients but continue to use many other harmful ones. I am super happy they are making moves in the right direction but there should also be full transparency that the product is still using harmful ingredients known to cause hormone disruption and other health issues
  3. As is the case here, many companies create a line or a few products targeting consumers who want safer products but continue to still formulate other products with those harmful ingredients (if they are saying those ingredients are harmful then why would they continue to offer them in other products?!) 🤷‍♀️

The solution:

👍 Look past marketing...Check those ingredients! Use the EWG Skin Deep Database to search for individual ingredients.

👍 If you can’t find an ingredient list? Contact the company. They aren’t sharing? Major Red flag.

👍 Look for 3rd party certifications: EWG Verified, B Corporations, Leaping Bunny Certified. 

😩Overwhelmed? I’m here to help. I frequently go over products with friends and family.❤️

Read the full article here:


*Thank you Pam Ike for sharing this and for your insightful words!*

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